List Building Definitions – Glossary of Terms

When you start learning about building a subscriber’s list or an email marketing list, there are lots of terms that get thrown around and I figured you might like one place where you could go to get list building definitions for all the words associated with list building.  The goal of this page is to make the List Building easier to understand and get you up to speed quickly in terms of Internet Marketing vocabulary.  If you want to know more, be sure to sign up for our email list and get the COMPLETE List Building Secrets for Speakers package.


List Building Definitions
Your Glossary of List Building Terms:

Affiliate Marketing: Using Your List to sell other people’s products or, the other way around, getting other people to affiliate with you and sell your products to their lists.  This is a great way to not only sell your products but it can also grow your list substantially.  Learn more in our program, List Building Secrets for Speakers.  Subscribe to our list to get the full package for free.

AutoResponder:  Sometimes used in reference to the provider of an AutoResponder Service (see below) or as a single email in an AutoResponder Series, as in “Set up your AutoResponder [email] using as your AutoResponder [service].”

AutoResponder Series:  These are a series of emails sent whenever someone subscribes to your list.  These emails are typically sent by your AutoResponder Service.

AutoResponder Service:  This is a service that will send emails to your list.  Examples include, or  These services also help you manage your subscriber list(s).

Double Opt-in:  This is when a subscriber submits their information on your site (single opt-in) and then must confirm that they want to be a subscriber, usually by clicking on a link in an email automatically sent by your AutoResponder service.  The idea is that this ensures that 1) the person really wants to be on your list and 2) it is a real person with a real email address and not just a “robot” or program that signs up for anything.  [Yes, the robot or “spider” programs do exist and they are crawling the web all the time looking for information or signups to get into.]

Email Marketing List: See Subscriber List.

Ezine:  This is another word for an “electronic magazine” or an electronically delivered newsletter.  This might be something that you would send on a regular basis to your subscriber list.

Landing Page:  A webpage designed for a specific purpose with specific information based on the expected visitors to the page.  You may have a landing page for your main topic and separate landing pages for other topics.  For other variations on the idea of a Landing Page, see also “Squeeze Page” or “Sales Page”.

Privacy Policy:  In the simplest terms, it says that you won’t share the information you gather with 3rd parties.  There are ways to make this as complicated as you want (just get a lawyer involved) but the simple answer is to say you are serious about the privacy of your subscribers and back that up with action and integrity.  And check with a lawyer just to be safe !

Squeeze Page: This is different from a Landing Page because there is typically very little information offered on a Squeeze Page.  The only action that a visitor can take on a Squeeze Page is to sign up for your list.

Sales Page:  This is similar to a Landing Page with the distinction that a Sales Page is designed to give a visitor every reason to make a purchase RIGHT NOW.  There are “Long Form” Sales pages which go on and on (with opportunities to “BUY NOW” or “Add to Cart” along the way) and include Testimonials, Calls-to-Action and much more.

SPAM – Unwanted emails.  You want to avoid being considered a sender of “spam” emails at all costs since most reputable email services that you will use do not want to get their other emails “blocked” as spam.  It is better to have a person unsubscribe than have them mark your emails as spam.

Subscriber List:  A database of people who have signed up to receive emails from you in the future.  They may sign up for your Giveaway Offer or because they like the information you provide on your site.  They may also Unsubscribe at any time since each email you send must have an “unsubscribe” link.  Also known as an Email List or Email Marketing List since the key bit of information is the person’s email address.  Also known as Opt-in List since a subscriber “opts-in” to being on your list.  See also Double Opt-in.

Upsell or Upsell Offer:  When you offer another, usually more expensive, product to someone who has either purchased one of your products or signed up for your list.  This offer is usually a “one time offer” and has been shown to be very effective in generating sales by internet marketers.

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