Feb 15
22
Types of Speaker Videos
Below are some examples of the types of speaker videos that gps-SpeakerMarketing.com has done for client speakers. The power of video is shown by all the different types of videos that are possible as part of Video Marketing campaigns for a speaker.
- Subject Matter / Expertise videos for speakers
- Expert Tips videos by speakers
- Keynote speech / sample presentation video
- Testimonial videos for speakers
- Promo Speaker videos prior to client events
- Niche-Specific Promo Videos
- Raw Video of your speech
- Speaker demo videos
- Intro / Outro graphics
- Screen Capture videos for speakers
Subject Matter / Expertise speaker videos
This video, shot on site at Marist College in Poughkeepsie, NY features Brittany Macleod talking about Social Media for Colleges. After graduating from Marist, Brittany was able to start her career with a position that leveraged her Social Media expertise.
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“Expert Tip” speaker videos
Heather Hansen O’Neill uses short videos that pass along tips on the topics she speaks about for clients. Check out her brief video for her College Leadership customers (and potential customers).
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Keynote Speech / Sample Presentation
Note: Very often a speaker does not have the ideal “stage” when they are just starting out and maybe the audience is smaller than you might like, but if your content and delivery are good, then a video can still show the skills you bring to potential customers and future audiences. These videos also help the speaker start to evaluate what should go into their demo reel which is typically much shorter (2-5 min.). The short video below shows how one speaker turned a clip from their sample presentation into a form of sales or demo video…
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Testimonial Videos for speakers
The video below is a testimonial for gps-SpeakerMarketing.com but it shows a sample of a testimonial video. Here at gps-SpeakerMarketing.com, we have done similar testimonial videos for speakers at events or in the studio and they can be powerful marketing tools that lend credibility in the eyes of potential new customers.
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Promo Speaker videos for client events
Want to add more value to clients who hire you to speak? gps-SpeakerMarketing.com can help you create a brief “event promo video” which you can send to members of your organization or prospective attendees to help get them excited about coming to your event and seeing the featured speaker. It is a great marketing tool for the event as well as an added value which could move a speaker to the top of the list when it comes to the hiring process. Check out this example below of a video that we did for Nana Danso prior to him speaking at an event for Meeting Planners International.
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Niche-specific Promotional Videos
If there is something you want to say to prospective customers, why not say it directly to them using the power of video. The video below is a great example of a speaker whose strong energy & branding elements may “overpower a potential customer”, especially if the prospective customer was not expecting the energy and “passion=fire metaphor” that the speaker uses. The video below was designed to address that first impression “head on”, turn it into a positive (which it is) and the video has had impressive results for the speaker.
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Raw Video of speeches
Depending on how you plan to use the video (demo reel, presentation sample, speech review for improvement), having a speech professionally videotaped is a great idea. If you have a large audience, you could get some excellent shots of both them and your speech. If the whole speech is really good, you could have it edited into a professional looking DVD that you could send as a sample of your speech to prospective clients. Perhaps you could take a few clips and turn them into short “tips” that you could send to your subscriber list. There are many ways that you could use high quality raw video of your speech… but you have to capture it first ! If you would like high quality video of your speech, leave a comment below and we will be in touch to explain more about the process and possibilities that it could open for you !
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[note: it would not be fair to the speakers involved to show the “raw, unedited video” of their speeches since we always strive to show our clients in the best possible light… but here are some screen grabs from a recent event which was video’d by gps-SpeakerMarketing.com.]
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Speaker demo videos
Every speaker needs at least one demo video. Below are some demo videos produced by gps-SpeakerMarketing.com including some that were filmed at our “Motivation Palooza” event where we rent a theater, promote the event so we have a substantial audience and set up ideal video conditions for a number of speakers at one time. This is an alternative to collecting many “raw videos” so you have enough clips to create an impressive speaker demo video. Of course we can work with speakers who have combinations of single events & collection of clips by providing editing services or longer term programs which help you fine tune your demo reel for best results.
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Intro / Outro for speaker videos
When you are a professional speaker, you quickly learn the importance of having a strong video presence online and how it can boost your speaking business. Shooting video with inexpensive digital cameras may be a simple method for getting your message on video but one of the key tools for professional looking videos is the intro graphics or animations. The sample video below was created for a motivational speaker at a incredibly competitive cost. Leave a comment below if you would like something as dynamic as this as part of your videos.
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Screen Capture Videos for speakers
Do you have a Powerpoint presentation that has valuable content but you are not sure how to leverage it or turn it into a product? gps-SpeakerMarketing can take your presentation and with your voice-over (or someone else using your script), we can turn it into a video that you could sell or send out to your customers. The ability to turn powerpoint into video is often something that speakers forget to use, especially when they know that a diagram or picture of what’s on a computer screen is what needs to be shown. Check out the educational Screen Capture video created by gps-SpeakerMarketing as part of our WordPress Blogging for Beginners series.
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What type of Speaker Videos do you need?
Leave a comment below to contact gps-SpeakerMarketing.com (we read all the comments) or contact Dave [at] gps-SpeakerMarketing.com
